Marketing Campaign of the Year
This award recognises a marketing, PR or advertising campaign that has proved to be original, innovative and particularly effective. This can be a one-off campaign or part of a sustained strategy. Open to private and public sector, as well as not-for-profit organisations.
The judges will be looking for evidence of the following:
- Explanation of the target audience
- Objectives of the campaign
- Identification of market or end user
- Description of marketing activities deployed
- Evidence of the creative/design
- Results achieved