Campaigns that make businesses stand out
The Barnsley and Rotherham Business Awards Marketing Campaign of the Year award recognises the boldest, most creative, and results-driven campaigns that captivated audiences and transformed brands. From ground-breaking digital experiences to viral social movements, we honour the campaigns that didn’t just tell a story, they sparked conversations and inspired action.
Join us as we celebrate the visionaries behind these unforgettable campaigns and explore what’s next in the world of marketing.
Why apply?
We’re looking for marketing campaigns that push creative boundaries with fresh, innovative ideas and compelling storytelling.
The winning campaign should not only capture attention but also drive real engagement and deliver measurable results. It must align seamlessly with the brand’s mission, values, and goals, creating an authentic and lasting impact. Lastly, campaigns that resonate with the moment, spark meaningful conversations, and influence trends will stand out.
Creativity and Innovation
Judges would assess the originality and inventiveness of the campaign. This includes how the campaign stands out through unique ideas, creative execution, or innovative use of media and technology to engage the target audience effectively.
Effectiveness and Results
The measurable impact of the campaign is key. Judges would look at tangible outcomes, such as increased sales, brand awareness, customer engagement, or market share, supported by data like figures, statistics, or testimonials that demonstrate success.
Strategy and Objectives
This point evaluates how well the campaign aligns with clear, defined goals. Judges would consider whether the campaign had a coherent strategy, targeted the right audience, and addressed specific business objectives, such as launching a product or boosting local presence in South Yorkshire.
Execution and Presentation
The quality of implementation matters. This includes the professionalism, consistency, and clarity of the campaign across its elements (e.g., visuals, messaging, delivery channels), as well as how compellingly the entry is presented to the judges, staying within guidelines like word count and supporting materials.
Sponsorship Opportunity
Sponsored Opportunity
Join us in celebrating excellence in business by sponsoring the Barnsley and Rotherham Business Award. As a sponsor, your brand will be showcased alongside the most innovative and successful companies, gaining unparalleled exposure to industry leaders, entrepreneurs, and decision-makers.